Thursday 20 October 2016

Tools& Techniques used in Digital Marketing Services:

·        Google Keyword Planner: One of the best tools for keyword R&D available in market.  We need an Ad Words Account to access it.  This tool is mainly designed for paid search, but we can use it for the SEO Keyword research as well.

·        Web Master:  (Search Console) previously called as Google Webmaster, helps in identifying the website issues & let the owner know if it has been infected with any malware.

·        Google Analytic:  It helps to easily track the data or keyword the user type & how they are coming into our website, & also check the traffic from it is coming.

·        Facebook: It is a popular free social networking website that allows registered users to keep in touch with friends, post photos, share links and exchange other information.

·        LinkedIn: One stop B2B tools for all businesses, companies.   Great for all the persons for targeting & contacting employees in specific positions.

·        Twitter: It is perfect tool to build awareness & promote brand via blog content & positioning relevant industry related news, as well as make use of the unique hash tag feature to reach a wider & interested audience.

·        Blogs:  It is Ideal for promoting products & services in an indirect way, & endorsing to new customers by using fresh content & SEO –Keywords via Word Press, Tumbler, and Blogger.




• Improve Site Speed (Page Load Time)
• Make single SEO-friendly URLs for our website.
• Design your web site as per the SEO Standards
• Create and maintain accounts at popular social media sites.
• Boost your social media engagement
• Focus on search phrases, not single keywords to engage your followers.
• Use Google Ad Words for advertisements.
• Regularly create Blogs post with simple and unique content, images and decent quotes related or relevant to your business.
• Choose the right time of the day for posting blog and posts.
• Use # tags and @username (mention) in your post.
• Use your Facebook fan page to promote key contents of your website
• Follow Google rules and don’t use the wrong way to get higher rankings in search engine result page.

• Use a Proper, Natural Title, Description and Keywords & links which have a sense and relevant to your business.
• Be sure you have a unique, keyword focused Title tag on every page of your site.
• Use ORM, Online Reputation Management which helps in removing your negative reviews and links.
• Use local business / local listing.
• Make a single URL for your website or webpage & take advantage of the tools the search engines give you. E.g. sign up for Google Webmaster Central, Bing Webmaster Tools

• Improve Site Speed (Page Load Time)
• Make single SEO-friendly URLs for our website.
• Design your web site as per the SEO Standards
• Create and maintain accounts at popular social media sites.
• Boost your social media engagement
• Focus on search phrases, not single keywords to engage your followers.
• Use Google Ad Words for advertisements.
• Regularly create Blogs post with simple and unique content, images and decent quotes related or relevant to your business.
• Choose the right time of the day for posting blog and posts.
• Use # tags and @username (mention) in your post.
• Use your Facebook fan page to promote key contents of your website
• Follow Google rules and don’t use the wrong way to get higher rankings in search engine result page.

• Use a Proper, Natural Title, Description and Keywords & links which have a sense and relevant to your business.
• Be sure you have a unique, keyword focused Title tag on every page of your site.
• Use ORM, Online Reputation Management which helps in removing your negative reviews and links.
• Use local business / local listing.
• Make a single URL for your website or webpage & take advantage of the tools the search engines give you. E.g. sign up for Google Webmaster Central, Bing Webmaster Tools

Conclusion:
The tools & strategies used in Digital Marketing Services are most vital for the using the platform of SEO, SMO, PPC, Email marketing & Content marketing for a Company or Organization not only grow but also move faster & higher in the market.




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