What Is PPC? Learn the Basics of Pay-Per-Click (PPC) Marketing ..by softindigo.com

Pay per click marketing is a type of marketing that involves the fastest and smartest way of marketing. It is way of using search engine advertising with the purpose of generating the maximum number of clicks, more importantly to the websites. One of the tool and medium of pay per click is Google adwords PPC etc.

It is a well known fact that pays per click marketing is good for everyone because it is good for searchers, it is good for advertisers and it’s also good for search engines. It is important to note that the Google don’t just reward the highest bidders for that ad space, they reward the highest quality ads is one of the most important advantage of pay per click marketing.  Essentially, Google rewards good performance. The better the ads, the greater is the click-through rates and the lower the costs.

 It can be time-consuming, but it is also incredibly important. The entire PPC marketing campaign is built around keywords and the most successful AdWords advertisers continuously grow and refine their PPC marketing keyword list.  Once someone established Ad Words campaign, one can use Word Stream’s AdWords Performance Grader to check the progress. The Performance Grader is a comprehensive free tool that helps to evaluate how the Ad Words pay-per-click campaigns are performing in key areas such as:

·         Text Ad Optimization

·         Impression Share

·         Click-Through Rate

·         Use of Negative Keywords

The scope of such type of marketing is unlimited, the vast majority of population of consumers are successfully utilizing its services.

What Is Social Media Marketing? - softindigo.com

The utilization of social media platform and websites to promote a product or service. The built in data analytics tools are in most of these social media platform result to enable companies to track the progress, success and engagement of ad campaigns. Social media marketing is helpful in the addressing a range stakeholders which involves current and potential customers, current and potential employees, journalists, bloggers and the general public. To use effectively the social media effectively, firms should learn to allow customers and internet users to post user-generated content (e.g. online comments, products review etc. also known as “earned media”rather than use marketer-prepared advertising copy.

As of 2016, a range of not for profit organizations and government organizations are engaging in social media marketing of their programs or services. In 2014 the business expert has felt the Social media as the integral part of their business. Business retailers have found 133% increase in revenue through social media marketing. Social media can be a useful source of market information and a way to listen customer perspectives.

Blogs, content communities and forums are platforms where individuals share their reviews and recommendations of brands, products and services which come under active approach of the social media marketing.  The passive approach of the social media marketing includes public relations and direct marketing tools but also communications channels targeting very specific audiences with social media influencers and social media personalities and as effective tools meant for customer engagement. Face book and LinkedIn are leading social media platform where users can hyper-target their ads.

digital marketing services

Digital marketing has been defined as the process of attracting, fascinating, influencing the potential customers and stake holders by providing them value through search engine. The customers or stakeholders pay in trust, commitment, action or money. The recent change in behavior of the people and organization as well has lead to change in the trends of digital marketing and also in trends which are social. These five trends are individualization, computerization, internationalization, informalization etc. These trends are very important and have influence in Digital marketing services.

Understanding new needs and their realization of the customers. Transparency and justification, consumer oriented contents, image identity authentication and monitoring are the requisites of Digital marketing services today. The decision making through peer reviews, web care and reputation management are influencing it largely. The coverage or target groups are now approachable through social media, SEO, cross media marketing, buzzing and blogging etc are vital ingredient of digital marketing services. The possibilities are growing constantly likewise shared ownership, creating community activities and also user groups have been increased significantly. New forms of computing like cloud intelligence, profiling, LBS (KLM and four square) and the web of things has good influence on it.  The various business models and methods of creating money or value through e bay, Amazon is very common today. In digital marketing like 4 p’s of marketing are content and connectivity as product, price is cost and collectivity, place is context, convenience and promotion is contact and continuity. Today marketing communications are the driving forces for the process of developing and adapting to the changing context. The basic changes and its impact have been observed like reinventing your brand and service digitally.  Integration with real life and business cases offering new services, thus enabling customers more faster for easier or better consumption, could grow sales and increases the customer loyalty.