Digital Marketing & Creative Services - Softindigo.com

Digital marketing is the method of marketing the services and products by employing digital technologies. The involvement of using channels and methods that facilitate a foundation to analyze advertising campaigns and perform targeted marketing activities makes it a bit different from the traditional internet marketing.

In such a competitive online world –Let’s push your brand forth! We are the leading Digital Marketing Agency in India. We offer best in class, advanced and result oriented Digital Marketing Services to boost your business.

Why Choose Us?

The information using up pattern of Indians is changing continuously and rapidly. It’s shifting its hands from traditional media such as News Papers, Magazines, Radio and TV to the advanced mechanisms like PCs, Smart Phones & Tablets (Tabs) etc.

If you run an ecommerce enterprise it becomes all the more important for you to encompass a right digital marketing stratagem in place. Often the start-ups undervalue the efforts and capital needed for digital marketing in the beginning for building sales in the early years of business. Doing this they end up hiring the wrong digital marketing company and ruining everything.

We are the Panacea!

Being a premier digital marketing company Softindigo offers an array of Digital Marketing Services for our sundry clients in diverse industry verticals across the country. The integrated services we provide are: Pay Per Click, Website development, Website Designing, Search Engine Optimization, Social Media Optimization, and Email marketing etc. Through our 360 degree approach we help the businesses to generate leads, gain visibility and build engagement with their customers online. After all we are the panacea! 

Tools& Techniques used in Digital Marketing Services:

·        Google Keyword Planner: One of the best tools for keyword R&D available in market.  We need an Ad Words Account to access it.  This tool is mainly designed for paid search, but we can use it for the SEO Keyword research as well.

·        Web Master:  (Search Console) previously called as Google Webmaster, helps in identifying the website issues & let the owner know if it has been infected with any malware.

·        Google Analytic:  It helps to easily track the data or keyword the user type & how they are coming into our website, & also check the traffic from it is coming.

·        Facebook: It is a popular free social networking website that allows registered users to keep in touch with friends, post photos, share links and exchange other information.

·        LinkedIn: One stop B2B tools for all businesses, companies.   Great for all the persons for targeting & contacting employees in specific positions.

·        Twitter: It is perfect tool to build awareness & promote brand via blog content & positioning relevant industry related news, as well as make use of the unique hash tag feature to reach a wider & interested audience.

·        Blogs:  It is Ideal for promoting products & services in an indirect way, & endorsing to new customers by using fresh content & SEO –Keywords via Word Press, Tumbler, and Blogger.

“Digital marketing services Optimization” – Data Points:

• Improve Site Speed (Page Load Time)
• Make single SEO-friendly URLs for our website.
• Design your web site as per the SEO Standards
• Create and maintain accounts at popular social media sites.
• Boost your social media engagement
• Focus on search phrases, not single keywords to engage your followers.
• Use Google Ad Words for advertisements.
• Regularly create Blogs post with simple and unique content, images and decent quotes related or relevant to your business.
• Choose the right time of the day for posting blog and posts.
• Use # tags and @username (mention) in your post.
• Use your Facebook fan page to promote key contents of your website
• Follow Google rules and don’t use the wrong way to get higher rankings in search engine result page.

• Use a Proper, Natural Title, Description and Keywords & links which have a sense and relevant to your business.
• Be sure you have a unique, keyword focused Title tag on every page of your site.
• Use ORM, Online Reputation Management which helps in removing your negative reviews and links.
• Use local business / local listing.
• Make a single URL for your website or webpage & take advantage of the tools the search engines give you. E.g. sign up for Google Webmaster Central, Bing Webmaster Tools

 “Digital marketing services Optimization” – Data Points:

• Improve Site Speed (Page Load Time)
• Make single SEO-friendly URLs for our website.
• Design your web site as per the SEO Standards
• Create and maintain accounts at popular social media sites.
• Boost your social media engagement
• Focus on search phrases, not single keywords to engage your followers.
• Use Google Ad Words for advertisements.
• Regularly create Blogs post with simple and unique content, images and decent quotes related or relevant to your business.
• Choose the right time of the day for posting blog and posts.
• Use # tags and @username (mention) in your post.
• Use your Facebook fan page to promote key contents of your website
• Follow Google rules and don’t use the wrong way to get higher rankings in search engine result page.

• Use a Proper, Natural Title, Description and Keywords & links which have a sense and relevant to your business.
• Be sure you have a unique, keyword focused Title tag on every page of your site.
• Use ORM, Online Reputation Management which helps in removing your negative reviews and links.
• Use local business / local listing.
• Make a single URL for your website or webpage & take advantage of the tools the search engines give you. E.g. sign up for Google Webmaster Central, Bing Webmaster Tools

Conclusion:

The tools & strategies used in Digital Marketing Services are most vital for the using the platform of SEO, SMO, PPC, Email marketing & Content marketing for a Company or Organization not only grow but also move faster & higher in the market.

Digital Marketing Service Offerings by softindigo.com

The term Digital Marketing Services was first used in the 1990s. The digital age begins with the dawn of the internet and the development of the Web 1.0 platform.

In 1993, the first clickable banner went live, after which a few banner ads were purchased by HotWired   for their advertising.  This is the beginning of the transition to the digital era of the digital marketing services.  Because of this gradual shift, the year 1994 saw new technologies enter the digital market place.  Yahoo was launched in the same year.

Jerry Young founded the “World Wide Web” after this, Yahoo received close to 1 million hits within the first year.  This prompted, complete changes in the  digital marketing services, with companies optimizing their websites to pull in higher on search engine rankings.  1996 saw the launch of a couple of search engines and tools like HotBot, Look Smart, and Alexa.  Digital marketing services include e-marketing, online marketing, digital marketing uses web-based technologies to build brands, promotion of products or brands via one or more forms of electronic media also referred to as scale businesses to help companies to create and satisfy customer needs very easily without wasting time.  Digital marketing differs from traditional marketing, that it involves the use of channels and methods of monitoring that enable an organization to analyze marketing campaigns and understand which is functional and which isn’t – typically in real time.

The Internet is, perhaps, the channel most closely associated with digital marketing services; others digital communication technologies include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc. they have become part of our daily life.

Following are the essential for the growth of Digital marketing services:

SEO: - The process of changing the position of your website or webpage in a search engine result page is Search Engine Optimization.   There are two types by which SEO process is executed:- 

• On-page (Meta Title, Meta description, Meta keyword etc.)
• Off-page (video sharing, Content marketing, Link earning, slide share, infographic, popularity and all)

SMO:  Social Media Optimization plays a vital role in increasing the awareness of a product or brand or event via a number of Social Media Platforms, like social networking sites such as Twitter, Facebook; Video & Blogging Sites such as Twitter, Video & blogging sites as well as RSS feeds, social news & bookmarking sites.

PPC: Pay per click) It is also called Paid search, is an advertising model in which an advertiser has to pay the publisher when the ad is clicked.  These paid ads are placed above or to the right of the ‘Organic’ search results, & can cost small amount of money depending on the competitiveness of the keyword clicked, you’re building on.

Email Marketing: It is one of the important elements of the digital marketing.  We can easily & quickly get connected to the targeted lists of people without the need for more time or the more space in print, TV, radio etc. on high production costs.

Content Marketing: It is a strategic marketing term focused on creating & distributing valuable, relevant & consistent content to attract & retain a clearly defined & targeted audience.

Conclusion:

Digital marketing services are the best platform to help boosting a brand, product, business in a short span of time in comparison to traditional marketing & also to broaden the networks via SEO, PPC, Social Media or ORM services in place of money wastage in printing banners, pamphlets, ads on TV and all.

Digital Marketing Services

Today is the era or age of digital technology. The information technology age is available for everyone for fast, instant and reliable services. Digital marketing services are also a part of information technology. One can say it as the outcome of digital technology. In another words, the digital marketing services are simply the outcome of digital technology. The digital technology is being involved in the reliable and speedily accomplishment of processes of so called digital marketing services.  It has been defined as the exchange of products even ideas and services with money basically in digital display medium like computer, laptop, mobile and other display mediums. The communication mediums generally use it for the purpose of consumerism.

Digital marketing services are the innovative services adopted globally. These services consist of the use of the particularly the social media like face book, instagram, twitter etc. The marketers and professionals are engaged and their target are mainly the friends, family members and relatives. The companies missions are aligned towards 100% customer satisfaction. During the year 2015-2016 there has been increase in growth as per observation and various surveys conducted during the period. These surveys are generally conducted by the government, private and local bodies (agencies) etc.  The various software like payment gateways services etc are made for accomplishment of payment services etc apart from these the pay per click abbreviated as PPC are meant for instant, easy, hassle free payment through single click. The cart system helps in final listing of the products. Instructions are being given to the users to be followed up for final settlement of any dues etc.  These services are drawing the attention of millions of people to avail the services and facilities. The new innovative ideas are daily implemented by the companies for their customers. The common tasks of these companies are to give maximum profit to their loyal customers. During the peak hour of the business the experts keenly observe and analyze the trends of marketing in internet through browsing. So, maximum the browsing more chances would be successful competition of marketing procedures and services.

Digital marketing services involve the utilization of raw materials as well ideas to their customers as finished good products. The turnover of these services has been recorded in crores.  The overall performances of the companies to avail the marketing services are excellent. The efforts of the companies are to give the maximum benefit to their genuine customers. Companies having the motto for conveying the messages to the large number of people have been listed as most successful companies. These marketing services are now a day available as the more advanced and are assumed to be the updated version of traditional form of marketing. 

Digital Marketing Course & its Benefits

Digital Marketing course has become quite popular among students. With many youngsters willing to enter the field of Information Technology, digital marketing is an upcoming course in the field. With the rising significance of ‘ranking high in search engines and promoting brands,’ many students wish to enroll for the professional digital marketing course. But, there aren’t fully aware of where exactly to join for the course.

 Digital marketing course from softindigo

Softindigo is a leader in digital marketing and has gained high reputation over the years. Not only do we have Google certified instructors, but we also provide the best of the services to our clients. We have experienced faculty for teaching the digital marketing course in Delhi, India. You can enroll for our program either online or visit our office in person and know the complete details.

Highlights of the course

We offer advanced digital marketing course in different cities of the country.

A brief of the course:

v 24X7 support available from the trainer

v Access to video of industry experts

v Placement assistance given to trainees

v Hands on experience for industry assignments

Components of the module

Go through the below components of the module:

1.              Social Media Marketing - Social Media Marketing is a great way of boosting business online. Nowadays every brand/company is present on different social media platforms, and in order to boost business, regular marketing on these platforms is essential.

2.              Directory Submissions - This is one of the common and popular SEO techniques which is used to create back links to the original website by making submission else where. It is a fully automated procedure.

3.              Community development - Through development of community, you can get in touch with people who are from your field/sector. Keeping in touch with them will always help boost your business.

4.              Search engine optimization - Being a vital part of digital marketing course, search engine optimization cannot be left out. It helps understand all about rankings on search engines, such as Google, Bing etc. It also tells about paid and organic SEO and various other aspects.

5.            Viral marketing   - This form of marketing simply helps to increase the awareness of brand through the online medium among people.

At Softindigo, our aim is to help you understand the course thoroughly so that you can apply the same standards when dealing with any aspect of digital marketing. 

Flyers and brochures design

Flyers and brochures design are also known as Pamphlets. Basically the paper advertisement comes under the category of flyers. The wide public distribution system intended in the form of posts and distributed through paper to public places or in mails. Generally they are distributed to people in the public places. The various terminology of it is ‘leaflet’, ‘flier’, ‘circular’, ‘handbill’, ‘poster’, ‘pamphlet’ etc. Likewise the brochure is an informative paper document so used as advertising that can be folded into template, leaflet, pamphlet etc. It is mainly used as informative tool for the company’s product, services to a target group.

Flyers and brochures design are used for individuals, organizations for events such as for advertising purpose. For company recruitment drive from human resource department, for political party campaigns, for businesses purposes like selling of products and services during EOSS (End of seasoned sales) and discounts on products like fmcg, automobiles, retail and whole sales etc. 

It used for as the informative pieces of paper to know all the aspects or 360 ̊. Both of these are the rich resource of information for public utility. These are utilized in large scale even they stressed on the cost effectiveness. The raw materials used are relatively cheaper and it is easily available. Flyers and brochures can be used as the promotional tool for the product and services rendered by any companies. Similarly brochures are used to know all the aspects of any institution, college, any government or private organization etc. Both of these are boon for the society.

Digital Marketing Service

Digital marketing has been defined as the process of attracting, fascinating, influencing the potential customers and stake holders by providing them value through search engine. The customers or stakeholders pay in trust, commitment, action or money. The recent change in behavior of the people and organization as well has lead to change in the trends of digital marketing and also in trends which are social. These five trends are individualization, computerization, internationalization, informalization etc. These trends are very important and have influence in Digital marketing services.

Understanding new needs and their realization of the customers. Transparency and justification, consumer oriented contents, image identity authentication and monitoring are the requisites of Digital marketing services today. The decision making through peer reviews, web care and reputation management are influencing it largely. The coverage or target groups are now approachable through social media, SEO, cross media marketing, buzzing and blogging etc are vital ingredient of digital marketing services. The possibilities are growing constantly likewise shared ownership, creating community activities and also user groups have been increased significantly. New forms of computing like cloud intelligence, profiling, LBS (KLM and four square) and the web of things has good influence on it.  The various business models and methods of creating money or value through e bay, Amazon is very common today.

 In digital marketing like 4 p’s of marketing are content and connectivity as product, price is cost and collectivity, place is context, convenience and promotion is contact and continuity. Today marketing communications are the driving forces for the process of developing and adapting to the changing context. The basic changes and its impact have been observed like reinventing your brand and service digitally.  Integration with real life and business cases offering new services, thus enabling customers more faster for easier or better consumption, could grow sales and increases the customer loyalty.