Digital Marketing Service Offerings by softindigo.com

The term Digital Marketing Services was first used in the 1990s. The digital age begins with the dawn of the internet and the development of the Web 1.0 platform.

In 1993, the first clickable banner went live, after which a few banner ads were purchased by HotWired   for their advertising.  This is the beginning of the transition to the digital era of the digital marketing services.  Because of this gradual shift, the year 1994 saw new technologies enter the digital market place.  Yahoo was launched in the same year.

Jerry Young founded the “World Wide Web” after this, Yahoo received close to 1 million hits within the first year.  This prompted, complete changes in the  digital marketing services, with companies optimizing their websites to pull in higher on search engine rankings.  1996 saw the launch of a couple of search engines and tools like HotBot, Look Smart, and Alexa.  Digital marketing services include e-marketing, online marketing, digital marketing uses web-based technologies to build brands, promotion of products or brands via one or more forms of electronic media also referred to as scale businesses to help companies to create and satisfy customer needs very easily without wasting time.  Digital marketing differs from traditional marketing, that it involves the use of channels and methods of monitoring that enable an organization to analyze marketing campaigns and understand which is functional and which isn’t – typically in real time.

The Internet is, perhaps, the channel most closely associated with digital marketing services; others digital communication technologies include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc. they have become part of our daily life.

Following are the essential for the growth of Digital marketing services:

SEO: - The process of changing the position of your website or webpage in a search engine result page is Search Engine Optimization.   There are two types by which SEO process is executed:- 

• On-page (Meta Title, Meta description, Meta keyword etc.)
• Off-page (video sharing, Content marketing, Link earning, slide share, infographic, popularity and all)

SMO:  Social Media Optimization plays a vital role in increasing the awareness of a product or brand or event via a number of Social Media Platforms, like social networking sites such as Twitter, Facebook; Video & Blogging Sites such as Twitter, Video & blogging sites as well as RSS feeds, social news & bookmarking sites.

PPC: Pay per click) It is also called Paid search, is an advertising model in which an advertiser has to pay the publisher when the ad is clicked.  These paid ads are placed above or to the right of the ‘Organic’ search results, & can cost small amount of money depending on the competitiveness of the keyword clicked, you’re building on.

Email Marketing: It is one of the important elements of the digital marketing.  We can easily & quickly get connected to the targeted lists of people without the need for more time or the more space in print, TV, radio etc. on high production costs.

Content Marketing: It is a strategic marketing term focused on creating & distributing valuable, relevant & consistent content to attract & retain a clearly defined & targeted audience.

Conclusion:

Digital marketing services are the best platform to help boosting a brand, product, business in a short span of time in comparison to traditional marketing & also to broaden the networks via SEO, PPC, Social Media or ORM services in place of money wastage in printing banners, pamphlets, ads on TV and all.