Digital marketing has been defined as the process of
attracting, fascinating, influencing the potential customers and stake holders
by providing them value through search engine. The customers or stakeholders
pay in trust, commitment, action or money. The recent change in behavior of the
people and organization as well has lead to change in the trends of digital
marketing and also in trends which are social. These five trends are
individualization, computerization, internationalization, informalization etc.
These trends are very important and have influence in Digital marketing
services.
Understanding new needs and their realization of the customers.
Transparency and justification, consumer oriented contents, image identity
authentication and monitoring are the requisites of Digital marketing
services today. The decision making through peer reviews, web care
and reputation management are influencing it largely. The coverage or target
groups are now approachable through social media, SEO, cross media marketing,
buzzing and blogging etc are vital ingredient of digital marketing services. The possibilities are growing
constantly likewise shared ownership, creating community activities and also
user groups have been increased significantly. New forms of computing like
cloud intelligence, profiling, LBS (KLM and four square) and the web of things
has good influence on it. The various
business models and methods of creating money or value through e bay, Amazon is
very common today.
In digital marketing like 4
p’s of marketing are content and connectivity as product, price is cost and
collectivity, place is context, convenience and promotion is contact and
continuity. Today marketing communications are the driving forces for the
process of developing and adapting to the changing context. The basic changes
and its impact have been observed like reinventing your brand and service
digitally. Integration with real life
and business cases offering new services, thus enabling customers more faster
for easier or better consumption, could grow sales and increases the customer
loyalty.
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