Flyers and brochures
design are also
known as Pamphlets. Basically the paper advertisement comes under the category
of flyers. The wide public distribution system intended in the form of posts
and distributed through paper to public places or in mails. Generally they are
distributed to people in the public places. The various terminology of it is
‘leaflet’, ‘flier’, ‘circular’, ‘handbill’, ‘poster’, ‘pamphlet’ etc. Likewise
the brochure is an informative paper document so used as advertising that can
be folded into template, leaflet, pamphlet etc. It is mainly used as
informative tool for the company’s product, services to a target group.
Flyers and brochures
design are used for
individuals, organizations for events such as for advertising purpose. For
company recruitment drive from human resource department, for political party
campaigns, for businesses purposes like selling of products and services during
EOSS (End of seasoned sales) and discounts on products like fmcg, automobiles,
retail and whole sales etc.
It used for as the informative pieces
of paper to know all the aspects or 360 ̊.
Both of these are the rich resource of information for public utility. These
are utilized in large scale even they stressed on the cost effectiveness. The raw
materials used are relatively cheaper and it is easily available. Flyers and brochures can
be used as the promotional tool for the product and services rendered by any
companies. Similarly brochures are used to know all the aspects of any
institution, college, any government or private organization etc. Both of these
are boon for the society.
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