·
Google Keyword Planner: One of the best tools
for keyword R&D available in market.
We need an Ad Words Account to access it. This tool is mainly designed for paid search,
but we can use it for the SEO Keyword research as well.
·
Web Master:
(Search Console) previously called as Google Webmaster, helps in
identifying the website issues & let the owner know if it has been infected
with any malware.
·
Google Analytic: It helps to easily track the data or keyword
the user type & how they are coming into our website, & also check the
traffic from it is coming.
·
Facebook: It is a popular free social
networking website that allows registered users to keep in touch with friends,
post photos, share links and exchange other information.
·
LinkedIn: One stop B2B tools for all
businesses, companies. Great for all
the persons for targeting & contacting employees in specific positions.
·
Twitter: It is perfect tool to build awareness
& promote brand via blog content & positioning relevant industry
related news, as well as make use of the unique hash tag feature to reach a
wider & interested audience.
·
Blogs:
It is Ideal for promoting products & services in an indirect way,
& endorsing to new customers by using fresh content & SEO –Keywords via
Word Press, Tumbler, and Blogger.
• Improve Site
Speed (Page Load Time)
• Make single SEO-friendly URLs for our website.
• Design your web site as per the SEO Standards
• Create and maintain accounts at popular social media sites.
• Boost your social media engagement
• Focus on search phrases, not single keywords to engage your followers.
• Use Google Ad Words for advertisements.
• Regularly create Blogs post with simple and unique content, images and decent
quotes related or relevant to your business.
• Choose the right time of the day for posting blog and posts.
• Use # tags and @username (mention) in your post.
• Use your Facebook fan page to promote key contents of your website
• Follow Google rules and don’t use the wrong way to get higher rankings in
search engine result page.
• Use a Proper,
Natural Title, Description and Keywords & links which have a sense
and relevant to your business.
• Be sure you have a unique, keyword focused Title tag on every page of your
site.
• Use ORM, Online Reputation Management which helps in removing your negative
reviews and links.
• Use local business / local listing.
• Make a single URL for your website or webpage & take advantage of the
tools the search engines give you. E.g. sign up for Google Webmaster Central,
Bing Webmaster Tools
• Improve Site
Speed (Page Load Time)
• Make single SEO-friendly URLs for our website.
• Design your web site as per the SEO Standards
• Create and maintain accounts at popular social media sites.
• Boost your social media engagement
• Focus on search phrases, not single keywords to engage your followers.
• Use Google Ad Words for advertisements.
• Regularly create Blogs post with simple and unique content, images and decent
quotes related or relevant to your business.
• Choose the right time of the day for posting blog and posts.
• Use # tags and @username (mention) in your post.
• Use your Facebook fan page to promote key contents of your website
• Follow Google rules and don’t use the wrong way to get higher rankings in
search engine result page.
• Use a Proper,
Natural Title, Description and Keywords & links which have a sense
and relevant to your business.
• Be sure you have a unique, keyword focused Title tag on every page of your
site.
• Use ORM, Online Reputation Management which helps in removing your negative
reviews and links.
• Use local business / local listing.
• Make a single URL for your website or webpage & take advantage of the
tools the search engines give you. E.g. sign up for Google Webmaster Central,
Bing Webmaster Tools
Conclusion:
The tools & strategies used in Digital Marketing Services are
most vital for the using the platform of SEO, SMO, PPC, Email marketing &
Content marketing for a Company or Organization not only grow but also move
faster & higher in the market.