Digital marketing has been defined as the process of attracting,
fascinating, influencing the potential customers and stake holders by providing
them value through search engine. The customers or stakeholders pay in trust,
commitment, action or money. The recent change in behavior of the people and
organization as well has lead to change in the trends of digital marketing and
also in trends which are social. These five trends are individualization,
computerization, internationalization, informalization etc. These trends are very
important and have influence in Digital marketing services.
Understanding new needs and
their realization of the customers. Transparency and justification, consumer
oriented contents, image identity authentication and monitoring are the
requisites of Digital marketing services today. The decision making
through peer reviews, web care and reputation management are influencing it
largely. The coverage or target groups are now approachable through social
media, SEO, cross media marketing, buzzing and blogging etc are vital
ingredient of digital marketing services.
The possibilities are growing constantly likewise shared ownership, creating
community activities and also user groups have been increased significantly.
New forms of computing like cloud intelligence, profiling, LBS (KLM and four
square) and the web of things has good influence on it. The various business models and methods of
creating money or value through e bay, Amazon is very common today. In digital
marketing like 4 p’s of marketing are content and connectivity as product,
price is cost and collectivity, place is context, convenience and promotion is
contact and continuity. Today marketing communications are the driving forces
for the process of developing and adapting to the changing context. The basic
changes and its impact have been observed like reinventing your brand and
service digitally. Integration with real
life and business cases offering new services, thus enabling customers more
faster for easier or better consumption, could grow sales and increases the
customer loyalty.
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