Digital
marketing has been defined as the
process of attracting, fascinating, influencing the potential customers and
stake holders by providing them value through search engine. The customers or
stakeholders pay in trust, commitment, action or money. The recent change in behavior
of the people and organization as well has lead to change in the trends of
digital marketing and also in trends which are social. These five trends are
individualization, computerization, internationalization, informalization etc.
These trends are very important and have
influence in digital marketing services.
Understanding new needs and their realization of the customers. Transparency
and justification, consumer oriented contents, image identity authentication
and monitoring are the requisites of digital
marketing services today. The decision making through peer reviews, web
care and reputation management are influencing it largely. The coverage or
target groups are now approachable through social media, SEO, cross media
marketing, buzzing and blogging etc are vital ingredient of digital
marketing services. The possibilities are growing constantly likewise
shared ownership, creating community activities and also user groups have been
increased significantly. New forms of computing like cloud intelligence,
profiling, LBS (KLM and four square) and the web of things has good influence
on it. The various business models and
methods of creating money or value through e bay, Amazon is very common today.
In digital
marketing services like 4 p’s of marketing are content and connectivity
as product, price is cost and collectivity, place is context, convenience and
promotion is contact and continuity. Today marketing communications are the
driving forces for the process of developing and adapting to the changing context.
The basic changes and its impact have been observed like reinventing your brand
and service digitally. Integration with
real life and business cases offering new services, thus enabling customers
more faster for easier or better consumption, could grow sales and increases
the customer loyalty.
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