Adwords Services

Adwords services are basically online advertising services that enable various advertisers to complete to display brief advertising copy to web users. Adwords services involved into Google’s main source of revenue.  Adwords includes pay per click, cost per click, cost per acquisition (CPA) advertising, site targeted advertising etc.. It also includes local, national and international distribution. Adwords services is the major source of revenue of Google as of 2012 it has generated of total USD 43.7 billion. In 2011, it has represented 96% of Google revenue. The remarketing and ad extensions are two tools that are used particularly with the purpose of generating the awareness among the people.

As the remarketing features allow the users to those who are already in the website and the ad extensions are the features that allow the advertisers to show their adwords campaigns. The basic purpose of it is to increase the viewership. It is of two types automated and manual extensions etc. The automated extensions are meant for when adwords think that when the system predicts that the improvement will be in performance. It was first implemented on the top of the SQL engine and then it was to oracle and also RDBMS for Ad business. It was launched in 2ooo by the Google. It has account management system and its main competitors are Yahoo! Search marketing and Bing ads etc. No doubt the adwords services are very genuine and mainly focus on the online advertising for increasing the viewership of the customers.