Pay Per Click (PPC), also known
as Cost Per Click (CPC), is an internet marketing model which is purposed to
drive traffic to websites, in which an advertiser has to pay to a publisher
(typically a website owner) when the ad is clicked. PPC marketing is a unique
way of employing search engine advertising to engender clicks to your website,
instead of earning those clicks organically.
Still confused? Have you seen
those sponsored ads that often show up at the top of Google’s search results
page? –That’s Pay Per Click advertising!
Pay Per Click is commonly
correlated with first-tier search engines such as Google AdWords &
Microsoft Bing Ads etc. Social platforms like Facebook and Twitter have also
espoused PPC as one of their advertising models. Among all the ad systems,
Google AdWords is the single most famed PPC advertising system across the
globe. It, by far the most popular PPC platform – functions on a Pay Per Click
model. In this the users bid on keywords and pay for the clicks on their ads.
Eventually, PPC marketing is
beneficial for all:
• For Searchers –Because
searchers rely on search engines when they’re looking for products or services,
the upshots (including the ads), are usually highly relevant. Plus, Google has
evolved an unmatched formula for ensuring that PPC ads meet the user’s
requirements.
• For Advertisers –Advertisers
are provided an excellent means of putting their note in front of an audience
who is actively seeking out their service or the product.
Beyond rewarding the highest
bidders for ad space, the matchless advantage of PPC marketing is that Google
(and other ad networks) reward the highest-quality ads too (the most popular
ads among users). Basically, Google rewards quality performance only.
In short it can be said that you
can reach your target audience at the right time with the right ads. The better
your ads, the larger your click-through rates, and the lower your costs!
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