Adwords Services

Adwords services are basically online advertising services that enable various advertisers to complete to display brief advertising copy to web users. Adwords services involved into Google’s main source of revenue.  Adwords includes pay per click, cost per click, cost per acquisition (CPA) advertising, site targeted advertising etc.. It also includes local, national and international distribution. Adwords services is the major source of revenue of Google as of 2012 it has generated of total USD 43.7 billion. In 2011, it has represented 96% of Google revenue. The remarketing and ad extensions are two tools that are used particularly with the purpose of generating the awareness among the people.

As the remarketing features allow the users to those who are already in the website and the ad extensions are the features that allow the advertisers to show their adwords campaigns. The basic purpose of it is to increase the viewership. It is of two types automated and manual extensions etc. The automated extensions are meant for when adwords think that when the system predicts that the improvement will be in performance. It was first implemented on the top of the SQL engine and then it was to oracle and also RDBMS for Ad business. It was launched in 2ooo by the Google. It has account management system and its main competitors are Yahoo! Search marketing and Bing ads etc. No doubt the adwords services are very genuine and mainly focus on the online advertising for increasing the viewership of the customers.

PPC Services In India

Pay per click is generally used as internet advertising so that the traffic is easily discreted towards website. PPC services in India are used typically for the advertising purposes. Usually advertiser has to pay the publisher typically a website owner or a number of networks of websites only after click on the ad. It has been abbreviated as PPC.

The PPC services in India are common among advertisers. Social media such as face book twitter etc are using these services as for the advertising purposes. Search engine has great role in this regard. It is important to note that related content sites charge a fixed price per click. Profitability and cost effectiveness in the internet marketing is measured with pay per click services. The preferred matric is important for the advertisers when they get success in driving the traffic   towards a destination. The formula of calculating pay per click is advertising cost ($) – ads click (#). The two primary models for it are flat rate and bid based. The flat bid rate model deals with the fixed amount advertiser have to pay after single/per click as per agreement between advertiser and publisher. The bid based model is the PPC bid management services.  

Generally thousand or even millions of PPC bids are controlled by a highly automated system. PPC services in India and the effectiveness of the systems is directly related to the quantity and quality of the data that have to work with.

High traffic ads are good and renders bid that result in the flood of the data. The main purposes of it are maximization of profit, maximization of traffic etc. 

Digital Marketing Services India

Digital marketing consist of practices of marketing in digital media like phones, mobile display etc using digital technology on internet. It is now using the most advanced technology of internet widely used by the companies for the products and services and through the marketing campaigns. Now the companies are targeting their audiences through internet advertising.

Digital marketing activities involves search engine optimization(SEO),search engine marketing (SEM), content marketing, influencer marketing, campaign marketing, content automation, social media marketing, social media optimization, e-commerce marketing, e- direct marketing, optical display and games and other forms of digital media. It also involves non internet channels and provides digital media such as call back and on-hold mobile ring tones. Digital marketing services are used by the various companies for the competitive advantages. It is being used for the brand awareness among the potential customers. Online behavioral advertising (OBA) to tailor advertising for internet users, but OBA is caused for consumer privacy and the data protection. Digital marketing is also known as web marketing, online marketing, internet marketing etc.

Digital marketing services are spread world wide the Nielsen global connected commerce survey conducted survey about how many consumers are in number who generally using internet marketing to make shopping decisions in stores and through online . It has been observed that due to internet and evolution of e-commerce potential customers are increasing. The latest developments in this regard are segmentation, online behavioral advertising, collaborative environment etc. The digital marketing services have not geographical boundaries limitations and are in high demand among the people worldwide.